our mission
it started with something pretty common: a phone on the table.
face up, tapping it every so often, just in case. in case someone texts. in case the group chat needs an answer in the next four minutes. in case something happens somewhere that we should have an opinion on by tonight.
somewhere along the way, being reachable stopped being a feature and became a job with no end. read receipts turned silence into ghosting and rudeness. “online” turned into a status we were expected to hold. and the time in between went to scrolling, not because we wanted to, but because it’s just oh-so convenient. fomo did the rest. what if i miss a story that’s gone by tomorrow?
but then there were the other moments: the hike with no reception. the day the phone stayed home by accident. the time it broke. the first ten minutes felt strange. but over the next few hours, a calm settled in. nobody was waiting on us. nothing was waiting for us. we were just there, in the moment.
that’s the feeling this brand is about.
not anti-internet
we like the internet. we’d just like to use it on purpose. open it when there’s a reason, close it when there isn’t, and reply when we’re ready, not when the little dots say so.
you don’t owe anyone an instant answer. “seen” is not a contract. and logging off isn’t something that happens to you when the signal drops. it’s something you’re allowed to choose, consciously.
where we come from
logged off is made by the small team behind spacehey, a social network with no algorithm, no tracking and no personalized ads, where over two million people stay in touch and express their creativity, without an endless feed. yes, a social network company telling you to log off. ironic, we know. but we never built spacehey to keep anyone hooked. logged off is the other half of the same idea: use the internet on your terms, then go outside and experience the real world.
why apparel
because, sadly, it’s super hard to say “i’m not replying for a bit” without sounding like you’re making a point. a shirt makes the point for you, quietly. it tells the people around you where you stand, and reminds you, too: it’s okay to log off and live in the moment.
see you outside
the clothes are just the start. logged off is a movement. every once in a while, we organize meetups somewhere in real life: a walk, a hike, a film night, a phone-free dinner. phones in pockets, mostly forgotten. join our free newsletter below to get the next drop first and hear about upcoming meetups. (want to organize one in your town? write to us: loggedoff@tibush.com)
come along. let’s change the expectation that you always have to be online.